Analytics & Insights

EngageFabric provides powerful analytics to help you understand player behavior, measure retention, and optimize your gamification strategy.

Overview Metrics

The Analytics dashboard provides key metrics at a glance:

Metric	Description
Total Players	Total players in your project
Active Players	Players active in the selected period
New Players	Players who joined in the selected period
Churned Players	Previously active players who became inactive

Retention Analysis

Track how well you retain players over time with cohort analysis.

Cohort Retention

Players are grouped by signup week/month, then tracked for return visits:

Week 0: 100% (signup week)
Week 1: 65% returned
Week 2: 45% returned
Week 3: 38% returned

Viewing Options

Weekly cohorts: Best for short-term retention
Monthly cohorts: Best for long-term trends

Aim for 40%+ Day 7 retention and 20%+ Day 30 retention for healthy engagement.

Player Segments

Understand your player distribution by activity level:

Segment	Definition
Active Today	Players with activity in last 24 hours
Active This Week	Players with activity in last 7 days
Active This Month	Players with activity in last 30 days
Inactive	No activity in 30+ days

Use segments to:

Identify at-risk players
Target re-engagement campaigns
Measure feature adoption

Conversion Funnels

Track player progression through key milestones.

Creating a Funnel

Navigate to Analytics > Funnels
Click Create Funnel
Define funnel steps (e.g., Signup → First Quest → Level 5)
Set the analysis period

Funnel Metrics

Conversion Rate: % completing each step
Drop-off Points: Where players abandon
Time to Convert: Average time between steps

Funnels help identify friction points in your player journey.

Trends & Charts

Visualize key metrics over time:

Player Growth: New vs. churned players
XP Distribution: XP granted over time
Quest Completion: Quests completed per day
Event Volume: Total events processed

Data Export

Export analytics data for external analysis:

Export Formats

Format	Best For
CSV	Spreadsheets, basic analysis
JSON	Programmatic processing

Export Options

Navigate to Analytics
Click Export Data
Select date range and format
Download the file

Large exports may take several minutes to generate.

API Access

Query analytics data programmatically:

Overview Endpoint

GET /api/v1/analytics/overview?projectId={id}&period=7d

Response:

{
  "period": {
    "start": "2025-01-14",
    "end": "2025-01-21",
    "days": 7
  },
  "overview": {
    "totalPlayers": 1250,
    "activePlayers": 890,
    "newPlayers": 145,
    "churnedPlayers": 23
  },
  "changes": {
    "totalPlayers": 12.5,
    "activePlayers": 8.2,
    "newPlayers": -5.1
  }
}

Trends Endpoint

GET /api/v1/analytics/trends?projectId={id}&days=30

Segments Endpoint

GET /api/v1/analytics/segments?projectId={id}

Best Practices

Set retention benchmarks

Define target retention rates for Day 1, Day 7, and Day 30.

Monitor weekly

Review analytics weekly to spot trends early.

Act on insights

Use data to iterate on quests, rewards, and progression.

Segment your players

Different player types may need different engagement strategies.

Getting Started

Guides

Core Concepts

API Reference

Endpoints

SDKs

Resources

Overview Metrics

Retention Analysis

Cohort Retention

Viewing Options

Player Segments

Conversion Funnels

Creating a Funnel

Funnel Metrics

Trends & Charts

Data Export

Export Formats

Export Options

API Access

Overview Endpoint

Trends Endpoint

Segments Endpoint

Best Practices

​Overview Metrics

​Retention Analysis

​Cohort Retention

​Viewing Options

​Player Segments

​Conversion Funnels

​Creating a Funnel

​Funnel Metrics

​Trends & Charts

​Data Export

​Export Formats

​Export Options

​API Access

​Overview Endpoint

​Trends Endpoint

​Segments Endpoint

​Best Practices

Overview Metrics

Retention Analysis

Cohort Retention

Viewing Options

Player Segments

Conversion Funnels

Creating a Funnel

Funnel Metrics

Trends & Charts

Data Export

Export Formats

Export Options

API Access

Overview Endpoint

Trends Endpoint

Segments Endpoint

Best Practices