Skip to main content
EngageFabric provides powerful analytics to help you understand player behavior, measure retention, and optimize your gamification strategy.

​
Overview Metrics

The Analytics dashboard provides key metrics at a glance:
MetricDescription
Total PlayersTotal players in your project
Active PlayersPlayers active in the selected period
New PlayersPlayers who joined in the selected period
Churned PlayersPreviously active players who became inactive

​
Retention Analysis

Track how well you retain players over time with cohort analysis.

​
Cohort Retention

Players are grouped by signup week/month, then tracked for return visits: 
Week 0: 100% (signup week)
Week 1: 65% returned
Week 2: 45% returned
Week 3: 38% returned

​
Viewing Options

  • Weekly cohorts: Best for short-term retention
  • Monthly cohorts: Best for long-term trends
Aim for 40%+ Day 7 retention and 20%+ Day 30 retention for healthy engagement.

​
Player Segments

Understand your player distribution by activity level:
SegmentDefinition
Active TodayPlayers with activity in last 24 hours
Active This WeekPlayers with activity in last 7 days
Active This MonthPlayers with activity in last 30 days
InactiveNo activity in 30+ days
Use segments to:
  • Identify at-risk players
  • Target re-engagement campaigns
  • Measure feature adoption

​
Conversion Funnels

Track player progression through key milestones.

​
Creating a Funnel

  1. Navigate to Analytics > Funnels
  2. Click Create Funnel
  3. Define funnel steps (e.g., Signup → First Quest → Level 5)
  4. Set the analysis period

​
Funnel Metrics

  • Conversion Rate: % completing each step
  • Drop-off Points: Where players abandon
  • Time to Convert: Average time between steps
Funnels help identify friction points in your player journey.
Visualize key metrics over time:
  • Player Growth: New vs. churned players
  • XP Distribution: XP granted over time
  • Quest Completion: Quests completed per day
  • Event Volume: Total events processed

​
Data Export

Export analytics data for external analysis:

​
Export Formats

FormatBest For
CSVSpreadsheets, basic analysis
JSONProgrammatic processing

​
Export Options

  1. Navigate to Analytics
  2. Click Export Data
  3. Select date range and format
  4. Download the file
Large exports may take several minutes to generate.

​
API Access

Query analytics data programmatically:

​
Overview Endpoint

GET /api/v1/analytics/overview?projectId={id}&period=7d
Response: 
{
  "period": {
    "start": "2025-01-14",
    "end": "2025-01-21",
    "days": 7
  },
  "overview": {
    "totalPlayers": 1250,
    "activePlayers": 890,
    "newPlayers": 145,
    "churnedPlayers": 23
  },
  "changes": {
    "totalPlayers": 12.5,
    "activePlayers": 8.2,
    "newPlayers": -5.1
  }
}

GET /api/v1/analytics/trends?projectId={id}&days=30

​
Segments Endpoint

GET /api/v1/analytics/segments?projectId={id}

​
Best Practices

Define target retention rates for Day 1, Day 7, and Day 30.
Review analytics weekly to spot trends early.
Use data to iterate on quests, rewards, and progression.
Different player types may need different engagement strategies.